A lot of new pharmacy owners practice what we like to call “The field of Dreams Marketing Approach”. If you build it, they will come. This is a plan to fail. You could have the best location and the best products but if people don’t know who you are, or what you offer they will move right on by.
There’s a paradox with self-improvement and it is this: the ultimate goal of all self-improvement is to reach the point where you no longer feel the need to improve yourself.
Think about it: The whole goal of improving your productivity is to reach the point where you never have to think about how to be more productive. The whole point of pursuing happiness is to reach the point where one no longer has to think about being happy. The whole point of improving your relationships is so that you can enjoy some drama-free cunnilingus in the McDonald’s drive-thru without almost crashing the car.
(Still working on that last one.)
Self-improvement is therefore, in a weird way, ultimately self-defeating.
The only way to truly achieve one’s potential, to become fully fulfilled, or to become “self-actualized” (whatever the fuck that means), is to, at some point, stop trying to be all of those things.
